• Driving enterprise-wide digital transformation by defining the architecture, governance, and strategy for Canada Post’s next-generation Digital Experience Platform (DXP) and commerce ecosystem.
• Developed a comprehensive DXP roadmap and led the RFP and vendor selection process, aligning enterprise digital goals with architecture strategy.
• Architected marketplace and commerce solutions using Mirakl and Adobe Commerce, hosted on AWS for scalability, security, and cost efficiency.
• Led cross-functional teams through the full delivery lifecycle—planning, development, testing, deployment, and optimization.
• Designed the Responsible AI initiative by establishing principles and controls for model transparency, fairness, and operational reliability across digital products and analytics platforms.
• Defined and implemented a data and AI modernization roadmap supporting enterprise-wide transformation and digital experience enhancement.
• Designed cloud-based AI architectures leveraging Azure and Databricks to enable scalable analytics and responsible AI adoption.
• Partnered with business and IT stakeholders to align architecture principles with data governance, ethics, and regulatory compliance.
• Led RFPs for selecting strategic partners and platforms supporting data, analytics, and AI growth capabilities.
• Developed and socialized enterprise architecture and technology strategy frameworks to drive consistency across multiple programs.
• Collaborated with enterprise data stewards to ensure strategic alignment with organizational goals and data quality standards.
• Delivered executive-level communications outlining strategy, execution plans, and architecture outcomes for senior leadership.
• Served as an active member of Canada Post’s Architecture Review Board (ARB), reviewing and approving all new solution designs, technical artifacts, and enterprise architecture deliverables to ensure compliance and alignment with corporate strategy.
• Collaborated with business and data stakeholders to translate complex marketing and operational requirements into API-first, data-driven architectures.
• Delivered technical evaluations comparing different AI/ML platforms, supporting strategic AI platform decisions.
• Provided leadership and mentorship to development teams, enhancing DevOps maturity and delivery consistency.
• Embedded AI/ML capabilities within microservices for intelligent automation and predictive analytics.
• Designed cloud-native, hybrid, and edge architectures using Azure containerized services, API gateways, and service meshes.
• Led integration strategy across stores, warehouses, and factories using iPaaS, Azure API Management, Event Grid, and Service Bus for real-time data orchestration.

• Collaborate daily and be the primary technical contact to different stakeholders.
• Maintain coding standards and participate in peer code reviews.
• Ensure end to end system is tested, using unit or integration testing frameworks where appropriate.
• Ensure architectural principals and coding standards are maintained across the code and project lifecycles.
• Participate in technical assessment, scoping and management of changes to the code based on new business requirements, product enhancements and other change requests.
• Capable of leading and contributing to technical discussions.
• Stays current on modern technologies and innovations which can further enhance and improve technical solutions and website WCMS platforms.
• Prepare detailed specifications from which programs will be written as well as help design, code, test, debug, document, and maintain those programs.
• Distributed systems design with micro API and Azure App Services.
• Interfaces between components (including external interfaces) and any third party systems.

* Analysis, planning and implementation of web content management solutions, specializing in Sitecore 6.0 - 8.0 platforms. Launched numerous CMS-managed websites incorporating personalization, search, web analytics, faceted navigation, system integration, single sign-on, complex customizations and content authoring requirements.
* Lead a team of Sitecore expert to migrate a multi-server Sitecore Environment from a Stand Alone SQL Server to Clustered SQL Server environment with workflow farm and separate Search servers.
* Gathering business requirements, mapping them to technology, managing projects end to end. Developing proof-of-concepts and prototypes
* Key role player of Dynamics AX 2012 R3 Planning/implementation/post-implementation support, * Helping marketing to create digital Macro/Micro campaigns and lead generation with DMS and pass it to CRM” Customer Relations Management”
* Architected the hosting environments to support 99.99% uptime.
* Working with IT to providing change management plan for any changing on the sites.
* Proactively communicate and collaborate with external and internal stakeholders to analyze company Application Architect.
* Responsible for leading overall strategy, implementation and workflow of the Digital Asset Management system specially social media properties.

* Maintaining more than 300 channels over 80 countries with more than 30000 subscribers on IPTV
* Monitoring more than 120 windows servers all around the world
* Maintaining more than 10 Gb bandwidth from 7 ISP
* Troubleshooting and resolving network problems
* Designing, testing, installing and monitoring IPTV with WMS